Fame

Businesses need to stop calling their products "famous" when they are clearly not famous.

While driving in Long Beach Island last night, I saw three different restaurants trying to hock their products as being "famous."

There was a bagel place that was home to "Joe's Famous Bagels." Another place famous for its foot-long hot dogs... another "famous" for its crab cakes...
They obviously don't understand the concept of fame. Mickey Mouse is famous. The Coke brand is famous. Jesus is famous. Your crappy bagels are not famous.

The best example of this is Point Pleasant Beach's little gem of a restaurant called "Downtown Market." Every day, this place faxes my office a menu with their repulsive lunch specials.

A few months ago, they were promoting "The Soon-To-Be Famous Downtown Market BBQ Chicken Sandwich." Now, its is just "The Famous BBQ Chicken Sandwich." In a matter of weeks, this chicken sandwich has catapulted to fame. What is their secret?